Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.

India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches

As Valentine’s Day approaches, Platinum Love Bands by PGI India introduces the #SealItWithPlatinum campaign, a heartfelt celebration of love that is as rare and meaningful as the bond it honours